In the video about ‘the smell of the place’ I tell about the original talk of Professor Ghosal from 1995. During the World Economic Forum in Davos he shared this concept. Although there is a recording of this talk, the quality is poor and the story is difficult to follow.

That’s why I made a transcript of his talk, which is really worth reading. In addition I have developed a ‘do-it-yourself’ approach for a ‘smell-o-meter’, to work with your team, within your organization, on the improving the smell of your place.